American Colors, was Henry Lehr’s retirement project when it started as a simple garment dyed collection. He recruited Alex, his son, to sell for him. Alex spent his spring break senior year in Las Vegas with his dad selling. He kept selling after graduation, and found he was good at understanding customers and the business and how to connect the two. Growing up in a family of entrepreneurs, working in the business came naturally for Alex. He worked with his dad for 9 years, before taking over design and resourcing and American Colors continues to evolve, but we continue to be family -owned and domestically produced. 

We are known for our wash and uniquely soft hand, as well as specialty fabrications in 100% organic Japanese natural fibers. Our designs have always been focused on classic silhouettes made from high-quality fabrics because Alex has close relationships with retail and wholesale customers he keeps a close eye on what their needs are, and how to build that into his collections. 

Henry’s spirit of hard work and passion for business stays at the heart of American Colors, but Alex's talent for finding and building lasting relationships keeps American Colors strong. His Mom, Toni, continues to own and operate the Henry Lehr stores, and enjoys collaborating with Alex on designs from time to time. She has always been an inspiration for American Colors, reflecting our customers' appreciation for intrinsic beauty that is deeper than just what the eye can see. 

We have evolved over the years, but we always stay true to a product that looks and feels effortless, because we've put all the work in.