About Us

American Colors, was Henry Lehr’s retirement project when it started as a simple garment dyed collection. He recruited Alex, his son, to sell for him. Alex spent his spring break senior year in Las Vegas with his dad selling. He kept selling after graduation, and found he was good at understanding customers and the business and how to connect the two. Growing up in a family of entrepreneurs, working in the business came naturally for Alex. He worked with his dad for 9 years, before taking over design and resourcing and American Colors continues to evolve, but we continue to be family -owned and domestically produced. 

We are known for our wash and uniquely soft hand, as well as specialty fabrications in 100% organic Japanese natural fibers. Our designs have always been focused on classic silhouettes made from high-quality fabrics because Alex has close relationships with retail and wholesale customers he keeps a close eye on what their needs are, and how to build that into his collections. 

Henry’s spirit of hard work and passion for business stays at the heart of American Colors, but Alex's talent for finding and building lasting relationships keeps American Colors strong. His Mom, Toni, continues to own and operate the Henry Lehr stores, and enjoys collaborating with Alex on designs from time to time. She has always been an inspiration for American Colors, reflecting our customers' appreciation for intrinsic beauty that is deeper than just what the eye can see. 

We have evolved over the years, but we always stay true to a product that looks and feels effortless, because we've put all the work in.

What Our Customers Say About Us:

Nice Color.

"I like the dress's nice color and comfortable style. This will look great with some boots in the fall! Wore it for a birthday dinner and got some good compliments!"

Shamcey S.

Exceptional Quality.

"This is of exceptional quality. I ordered large and it fits perfect. Very nice quality material. I love it and yes I will order more. The color is as shown on the picture. I was surprised to see it."

Simon T.

Very Flattering.

"Lightweight and layerable, this fit is very flattering and comfortable for fall/winter looks. Arms are long and the chest is spacious. I was able to get it to fit over a turtleneck."

Amanda P.